Abstract
Using a sample of firms listed on the Taiwan Stock Exchange and Taipei Exchange from 2005 to 2022, this study investigates whether there is a difference in cost stickiness across various stages of the corporate life cycle and examines the role of business strategy in this relationship. After dividing the observations into growth, mature, and decline stages, the study further differentiates cost expenditures into selling, general and administrative (SG&A) expenses, advertising expenses, and resea...